April 8, 2008
SNAPPED
 (Photo by Jamie Hardin) |
Scoop on AU’s new ads
To check out AU’s new summer school marketing campaign, you need only look up.
The ads—inviting commuters to “get the scoop” on AU’s summer courses—debuted on the ceiling of 30 Metro cars in late March. It’s the first time anyone’s advertised on the cars’ ceilings.
“We thought it would be a great way to grab people’s attention,” said marketing manager Jamie Hardin of the ads, which run through April. —AF
